“Knowledge-based tourism is quality tourism”, says Matti Holmgren, who runs the Jokkmokk guides just north of the Arctic Circle. Since an early age, dogs have been his life and they are a natural support to his profession as a mountain guide. For Matti, this isn't just a job; it's a way of life.
There are around 30 dogs in the kennels, along with a set of sleds and winter equipment, including kits for overnight stays. Matti is fascinated by the relationship between humans and dogs. ‘ Communication’ and ‘cooperation’ are his keywords. He works hard to allow each guest to have a personal relationship with the dogs - and he succeeds. Through careful breeding and training, Matti has created a harmonious, well-raised and loyal team of dogs that are a pleasure to meet. This company has had mainly foreign guests, many of whom return year after year. During the season they are based in the tiny hamlet of Saltoluokta, right on the brink of the majestic world of the Lapland mountains.
The labelling comittes statement
Labelling Committee´s motivation (29 January 2003)
One of Norrbotten's most capable and most enthusiastic dogsled tour operators, who always puts the focus on the dogs. A skilled and serious operator, Matti Holmgren is determined to inspire other entrepreneurs in Jokkmokk tourism to develop their activities. He is also a genuine enthusiast with a deep commitment to the World Heritage of Lapland - the primeval forest in the vicinity of the mountains and its natural predators.