Björk Experience, founded by Per Jobs, offers mountain trekking tours, mountain biking, northern lights adventures, bird watching, a chance to experience Sami culture, and a lot more exciting adventures in nature.
”After many years in the fly fishing business, we decided to take the next step. Therefore we started Björk Experience", Per says about starting his new company.
Before Björk, Per also founded FishYourDream. A sport fishing company focusing on fishing trips to Ammarnäs, Tjuonajokk in the north and the island of Gotland in the south.
Björk Experience is committed to being eco-friendly and plays an active role in a handful of projects around conservation, socioeconomic research and so on. They are an advocate of catch and release fishing and the use of alternative power sources such as solar energy. They also only have a fixed menu in their restaurant to minimize waste. Their philosophy is to look at the company as a "player that can and will influence the world to improve the environment and the society in a time of violation of life and nature."